Longleaf Provisions Company Looks Toward the Future Under CEO Cody Greenlee

Seven years ago, Longleaf Provisions Company was a single retail location serving customers in Winston-Salem. Today, the company has grown into one of North Carolina’s most recognizable hemp retailers, with a loyal customer base, multiple areas of business, and ambitious plans for future expansion.

As the North Carolina hemp industry continues to evolve, Longleaf is focused on growing not only its retail footprint but also its e-commerce and distribution operations while maintaining the customer-first philosophy that helped build the company from the beginning.

For CEO Cody Greenlee, the future of Longleaf remains rooted in North Carolina. Rather than looking beyond state lines, the company’s vision is centered on opening additional retail locations, expanding wholesale distribution, and developing its online store into a major driver of growth. Cody sees e-commerce as one of the biggest opportunities ahead, with the potential to become a self-sustaining division generating revenue comparable to some of the company’s retail locations.

That local focus has been a defining characteristic of Longleaf throughout its growth. The company has built its reputation around customer service, product quality, competitive pricing, and a commitment to supporting North Carolina businesses whenever possible. Those values have helped Longleaf establish strong relationships with customers across the state while standing out in an increasingly crowded marketplace.

Built Around Customer Experience

Customer experience remains one of the company’s highest priorities.

Longleaf’s retail locations are intentionally designed to feel welcoming and approachable for both experienced consumers and first-time visitors. The goal is simple: create an environment where anyone can walk through the doors and feel comfortable, regardless of their age or level of familiarity with hemp products. That experience extends beyond store design and relies heavily on employee knowledge and customer service.

The company places significant emphasis on education, ensuring team members can confidently guide customers toward products that best fit their individual needs.

For Cody, that mission is also personal.

He joined the company before Longleaf ever opened its first storefront and has watched it grow from the ground up. Throughout that journey, he saw firsthand how hemp products could positively impact customers’ lives. One experience that left a lasting impression involved his own mother during her battle with cancer, where hemp products helped provide relief during an incredibly difficult time. Those experiences reinforced his passion for education, customer service, and helping people find products that genuinely improve their quality of life.

Growing Alongside North Carolina’s Hemp Industry

Longleaf’s growth mirrors the evolution of North Carolina’s hemp market itself.

When the company first entered the industry, most products centered around CBD. Over time, the market expanded with the introduction of additional cannabinoids and product categories. The arrival of THCa products proved to be a significant turning point, helping fuel growth across the state’s hemp industry and opening new opportunities for businesses and consumers alike.

As the market evolved, Longleaf adapted its product offerings while maintaining a focus on naturally occurring cannabinoids such as THCa, CBD, CBG, and hemp-derived delta-9 THC. The company has remained committed to carrying products that align with its standards for quality and transparency.

Building Trust Through Transparency

Professionalism and transparency have become increasingly important as North Carolina’s hemp industry continues to mature.

Because the state still lacks some of the regulations seen in more established cannabis markets, Longleaf has adopted its own internal standards. The company provides Certificates of Analysis and third-party lab testing while ensuring employees remain educated about the products they sell. That commitment to transparency helps customers understand exactly what they are purchasing and has become one of the foundations of Longleaf’s reputation.

Trust is something the company has worked years to earn.

From locally sourced flower to locally made edibles, vape products, concentrates, and infused beverages, Longleaf has built a loyal customer base that returns because they know what to expect every time they walk through the door.

What Separates a Great Hemp Retailer

With hundreds of hemp retailers now operating throughout North Carolina, consumers have more choices than ever before.

Longleaf believes great retailers distinguish themselves through three core areas:

• Customer service and product knowledge

• Product quality and transparency

• Store atmosphere and overall experience

The company has focused on all three throughout its growth, creating an environment where customers feel confident in the products they purchase and in the guidance they receive from staff.

Where to Shop Longleaf Provisions

Consumers can currently shop Longleaf Provisions in person at two North Carolina locations:

• Winston-Salem: 1308 S Hawthorne Rd, Winston-Salem, NC

• Morehead City: 801 Arendell St, Suite 7, Morehead City, NC

Customers can also browse products online through the company’s website at www.longleafpro.com and follow along on Instagram at @longleafpro_co.

The Next Chapter

While Longleaf has already experienced significant growth, the company believes its next chapter is just beginning.

The focus moving forward remains on strengthening every part of the business simultaneously. New retail locations remain part of the vision, but so does continued investment in e-commerce and distribution. The long-term goal is to create a company where each division contributes meaningfully to overall growth and operates successfully alongside the others.

Reflecting on the journey so far, Cody points to the company’s growth as one of the most rewarding aspects of the past seven years. What started as a single retail location generating only a few hundred dollars per day has grown into a business generating well over six figures in monthly sales while continuing to expand its reach throughout North Carolina.

For Longleaf Provisions Company, the future remains focused on the same principles that fueled its success from the beginning: exceptional customer service, quality products, transparency, and a commitment to growing alongside the North Carolina hemp community.